We all think we know everything about Rome: the Coliseum, the Imperial Fora, its thousand churches, its parks and all its little secrets. Still, even those of us who feel like Rome is their second home, and locals themselves, regularly end up being surprised by just how much the city has to offer, not only regarding its past, but also its present. We went on a day tour, on a mission to discover the contemporary, original face of Rome, letting those people who make it modern and ever-changing win our hearts.
Drop by the barber’s. It looks like just the kind of store where time miraculously stops the moment you step in, but once you walk in, you will realize that this place is actually looking ahead. Genco’s barber shop is hosted in the palazzo della Scimmia, one of Rome’s most ancient palaces, and it was born as the natural evolution of an old barber’s shop: the sign hanging outside the shop is original and it’s been there since the 16th century, it’s even protected by the Italian ministry of Fine Arts! Genco took the expertise of an old barber shop and worked its alchemy, transforming it into a relaxing oasis for contemporary gentlemen. Using extremely high-quality products from all over Europe, they offer finely tailored services to anyone who decides it’s time to treat themselves to a moment of well-being. Fun fact: Eat Pray Love was shot here! Hardworking hands. Just a few steps away from the palazzo della Scimmia, you will find ...