Burberry started a new chapter with Riccardo Tisci. London Fashion Week’s spotlights were all on the debut’s collection of the Italian designer, who was named the creative director of the Brit brand in March. Actually, it was more than just an artistic challenge: Tisci, a few days before Burberry’s fashion show, launched the #newera hashtag, announcing a true change for the maison.
 
Burberry is actually experiencing a radical change in every aspect: a few weeks ago, in fact, the brand announced the decision to stop the destruction of unsold clothes (news that made headlines in the last months, bringing the brand into a social media whirlwind) and to ban real fur. Tisci himself was happy to share this message with all his followers on Instagram.  

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NEW ERA @burberry #modernluxury
A post shared by Riccardo Tisci (@riccardotisci17) on Sep 6, 2018 at 1:50am PDT

 
Tisci is starting a new era at Burberry, but he doesn’t want to get rid of the past. Since his arrival, Tisci wanted to focus the attention again on the heritage, starting from his icons. New logo and monogram are inspired by two archive creations, especially a 1908 logo and an original monogram of the founder Thomas Burberry.
 

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TB @burberry #newera
A post shared by Riccardo Tisci (@riccardotisci17) on Aug 2, 2018 at 3:05am PDT

 
The design...