35 years in fashion. That’s what Moschino is about: one of the most famous Italian brands in the world and beloved by many fashionistas, yesterday and today. Franco Moschino, the visionary designer that broke the style rules with his irreverent and disillusioned attitude towards the fashion industry, founded this iconic brand in 1983. Jeremy Scott, since 2013, is bringing this label into the contemporary age, thanks to its funny and desecrating style. Are you ready to discover everything about Moschino’s history" Relax and take a seat: today’s fashion lesson is offered by The Blonde Salad!
 
From 1983 to 1994: the fashion world met Franco Moschino
His dream was to become a painter, but at the end, fashion prevailed. Franco Moschino, born in 1950 in Abbiategrasso, a small city near Milan, was very skilled in painting and art. But after his studies at Istituto Marangoni and some collaborations as a fashion illustrator with brands like Gianni Versace and Cadette, Franco Moschino decided to start his career as a designer founding his brand, Moschino Couture!, in 1983.
Since his debut, Moschino’s style overwhelmed the fashion industry. Anarchic, rogue, provocative, exuberant: that what Franco Moschino was. His vision on fashion, as he used to say, wasn’t to create something new, but to re-create something that was already existing. “There’s no creativity without chaos”, was his motto. Under his pencil, the C...