How to create an iconic brand – Volume 9: Louis Vuitton
The most famous initials in the world" LV, that stands for Louis Vuitton. For this legendary brand, everything started in the middle of the 19th century and since then its fame is still rising. Its history has been written by some great designers. Are you ready to discover everything about Louis Vuitton’s history" Relax and take a seat: The Blonde Salad is here to tell you everything about it!
From 1854 to the Eighties:Â Louis Vuitton and LVMH
Louis Vuitton is one of the most famous brands in the fashion industry. It was founded in 1854 by Louis Vuitton. He was born in 1821, and at only 16 years old he went to Paris to work with Monsieur Marechal, the most famous malletier of that time whose trunks were very appreciated by Emperor Napoleon III.
Thanks to his skill, in 1854 he opened his own atelier in Rue Neuve des Capucines and he started creating his first trunk. Aristocrats, at that time, travelled around the world by train and they needed beautiful and resistant trunks. Louis Vuitton made a waterproof trunk, who became very fast a favourite for his rich clients.
His creations were so appreciated by his clients that his rivals started to produce counterfeited products. To keep up with innovations and to protect his exclusive designs, Louis Vuitton brought the production to Asnières, where there is still the most important leather goods atelier of the brand, and designed the famous Damier canvas, with its iconic brown and beige checks...
Fonte di notizie:
the blonde salad
URL:
http://www.theblondesalad.com/
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