How to create an iconic brand – Volume 5: Givenchy
When we’re talking about a fashion house history, it’s difficult to only talk about clothes. Sometimes, it’s more about the people who lead their way and defined its destiny. Givenchy‘s history was written by the charismatic designers who took its helm and changed forever the history of fashion. Take a seat and enjoy the true story about the house of Givenchy!
The Fifties: Hubert and Audrey Hepburn
Givenchy’s history is fits of all the story of a man, Count Hubert James Marcel Taffin de Givenchy. He was just 17 years old when, in 1944, left his hometown Beauvais for Paris, to study at the École des Beaux-Arts. His talent wasn’t unnoticed: he worked for the great couturiers of that time, from Robert Piguet to Lucien Lelong and even a not so famous yet Christian Dior. He became also Elsa Schiaparelli‘s assistant from 1947 to 1951.
After working with these great masters, he decided in 1952 to open his first in Plaine Monceau in Paris. His first haute couture collection, better known as Les Separates, made a mark: his elegant blouses and light skirts blending architectural lines and simplicity, were a novel concept for the time in light of the more constricted looks of the day. That’s why he was often compared to Christian Dior’s New Look for his more contemporary approach.
One year later, he met a woman that would change his life. Audrey Hepburn arrived in his atelier, asking him to create ...
Fonte di notizie:
the blonde salad
URL:
http://www.theblondesalad.com/
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