How to create an iconic brand – Volume 4: Prada
Milan men’s fashion week is over and, as usually, there’s a brand that got into our hearts. Actually, it’s not only a brand, but an entire universe, whose aesthetic is beloved by so many people all over the world. We’re talking about Prada. Are you ready to know something more about its history with The Blonde Salad"
1913, everything started with Fratelli Prada
This year, Prada turns 105 years old. In 1913 when brothers Mario and Martino Prada opened their boutique in Milan in Galleria Vittorio Emanuele… exactly in the same place where we can still find one of the most iconic flagship store of the brand in the world. Fratelli Prada, that’s how the label said (and still says), conquered with their luxury leather goods all the haute bourgeoisie and aristocracy, even becoming, in 1919, the official manufacturer of Savoia Royal Family.
After Mario’s death, in 1958, his daughter Luisa took the helm of the maison. But times were changed and the Belle Epoque, during which Fratelli Prada gained their fame, was over since a very long time. The turning point was in 1971, when Maria Bianchi, Luisa’s daughter, started to work in the family company. Everybody knew her as Miuccia. This is the beginning of a true legend.
Seventies and Eighties: Miuccia’s debut and the wedding with Patrizio Bertelli
Militant, obsessed with theatre and with a strong passion for fashion, even if she always felt this fa...
Fonte di notizie:
the blonde salad
URL:
http://www.theblondesalad.com/
-------------------------------- |
|