How to create an iconic brand – Volume 12: Ralph Lauren
Ralph Lauren, the legendary American brand, celebrated only a few days ago its 50th anniversary with a monumental fashion show in Central Park, that we’re going to remember for many years to come. The USA designer’s career is full of facts you all should know. Are you ready to discover a bit more about Ralph Lauren’s history here on The Blonde Salad"
The Sixties: everything started with a tie
Sometimes, destiny is stronger than anything. Ralph Lauren’s destiny was to become a worldwide famous fashion designer and to create an empire. He wasn’t destined to become a rabbi. Born in the Bronx in 1939, Ralph Lipschitz (that’s his real surname) should have moved up in the New York Orthodox Jewish community, but his passion for fashion, especially for British style, brought him to spend all his days inside some of the most beautiful boutiques in the city, like Brooks Brothers’one. Here, in the store located on Madison Avenue, Ralph started his career in fashion as a sales assistant in 1963.
A few years later, he started working for Beau Brummell, a tie manufacturer. Thanks to his initiative attitude, in 1967 he persuaded the company to launch his own line, that he called Polo in honour of his passion for English aesthetics. His ties gained a lot of success, and from his drawer inside the Empire State Building, Ralph Lauren became well known among the most famous apparel retailer in New York. In 1968, Lauren launche...
Fonte di notizie:
the blonde salad
URL:
http://www.theblondesalad.com/
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