How to create an iconic brand – Volume 10: Christian Dior
It only takes to whisper of Christian Dior to open the doors to a mythical universe. Mythical as its founder, who was able to lay the foundations for a project of style and elegance in only ten years, that left a mark in the following sixty years. To tell the story of this brand, we need to talk about the iconic designers who wrote many successful chapters. Today The Blonde Salad is going to tell you everything about the history of Christian Dior!
From 1947 to 1957: Christian Dior created the New Look
Born in Granville, Normandy, in 1905, Christian Dior started his career in fashion in 1937, after he left his courses at École des Sciences Politiques and he opened an art gallery, which closed after the financial crisis of his family company. His very first experience as a fashion designer is in Robert Piguet‘s atelier, where he had the opportunity to sign three collections. He left Piguet when he was called up for military service, but in 1942 he started to work at Lucien Lelong, where he became head designer together with Pierre Balmain.
In 1946, Christian Dior met Marcel Boussac, a cotton entrepreneur and one of French richest men. He asked Dior to work with him to relaunch Philippe et Gaston, but Dior refused: he wished to make a fresh start under his own name rather than reviving an old brand. These words pushed Boussac to give Dior the financial support for the opening of his own fashion house, established on October 8th, 1946. His concept of ...
Fonte di notizie:
the blonde salad
URL:
http://www.theblondesalad.com/
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