How to create an icon brand – Volume 1: Balenciaga
If there’s a brand that is so good creating new trends and dictate them on the entire fashion industry, that is Balenciaga. We’re not talking about these last few years: you just need to read its history to understand how it has always been a cool brand. Thanks to 3 great designers that made it one of the most successful luxury maison ever: Cristobal Balenciaga, the visionary founder; Nicolas Ghesquière, the man who made it cool again; Demna Gvasalia, the creative director that since 2016 is ruling the fashion world. Take a seat, The Blonde Salad is going to tell you Balenciaga history through its 3 iconic designers!
Cristobal Balenciaga, the master of couture
“Only Balenciaga is a real couturier”. Who said these words" Well, Coco Chanel! She was sure about it because Balenciaga, before being a designer, was a tailor. Cristobal, born in Getaria (Spain) in 1895, inherited this skill from his mother, who worked in a fashion atelier, and turned it into its best excellence, that will make him one of the most iconic designer of all time. With its first atelier founded in 1915 in San Sebastian and with the opening, in 1937, of its maison in Paris, in Avenue Georges V, Balenciaga soon became one of the most beloved couturier by elite clients, such as Jackie Kennedy, Ava Gardner and Ingrid Bergman.
Fashion experts agree in defining him the designer that best understood the need of contemporary in feminine fashion. Balenciaga’s...
Fonte di notizie:
the blonde salad
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http://www.theblondesalad.com/
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