Paris is always a good idea: a lot of interesting brands recently moved to the French capital, and this blend of innovative and established brands brings up really interesting ideas and suggestions every season, both on catwalks and in the street. We watched the shows carefully, and tried to pick the 5 most important and significant trends for Spring Summer 2018 — start wearing them now!
Life in plastic, is fantastic! Barbie used to sing that in the famous Aqua hit song, and we decided to follow her lead after watching Chanel‘s shows, an ode to the explorer of waterfalls, who repairs deluxe clothing with sheer and chic accessories and clothing. Valentino‘s plastic biker jacket will be everyone’s secret wish for the season, and Balmain is also riding the trend. It might not be very eco-friendly, but after seeing Jimmy Choo‘s collaboration with Off White we can’t wait to wrap our pumps in some plastic sheets… It might not be super convenient, but imagine how practical it will be on rainy days! This is definitely our favorite trend! Check. No irony here this time: checks will be the groundbreaking pattern for summer. While it might not be anything terribly innovative, it’s still a little odd to see a pattern we normally associate to winter and rainy days steal the show for Summer 2018. The secret lies in playing with colors: match it with bold colors and choose colorful ones, like Stella McCartney and Balenciaga do. Or go for mat...